EASTON and Blast Motion Launch Sensor Technology for Baseball, Softball
VAN NUYS, Calif. – August 17, 2015 – Easton Baseball/Softball, a leading manufacturer of baseball and softball equipment, in partnership with Blast Motion, today launched the EASTON Power Sensor, the brand’s first-ever precision swing motion sensor to help players of all abilities hit with more power and efficiency.
The EASTON Power Sensor slips over the knob of any baseball or softball bat and has been designed to capture highly accurate swing metrics and deliver advanced performance analysis. Weighing in at just 7.7 grams, the EASTON Power Sensor utilizes Bluetooth wireless technology to capture and store a wide-range of 3D data, including time to contact, swing speed, energy transfer, bat path, power, overall efficiency and much more. All of these factors combine to provide a player with their Blast Factor, a 1-100 score that shows a player’s overall swing performance and is a simple way to compare and coach proper mechanics.
“Whether it’s kids, parents or coaches, today’s consumers want instantaneous information to elevate their game,” said Todd Harman, Executive Vice President, Easton Baseball/Softball. “We’re proud to deliver to baseball and softball enthusiasts our new EASTON Power Sensor that provides personalized swing biomechanics data, instant feedback to make real-time improvements and Blast Motion’s patented video integration for playback and sharing.”
The EASTON Power Sensor was developed in exclusive partnership with Blast Motion, a leader in motion capture and analysis technology. Based in Carlsbad, California, Blast Motion is defining the future of personalized motion capture technology. By leveraging Blast Motion’s patented Smart Video Capture™ and adaptive slow-mo technology, the EASTON Power Sensor intelligently combines video and swing metrics to create a powerful new swing analysis tool that automatically detects a player’s swing and clips the video to create a series of video highlights. No user editing or playback intervention is required to experience this groundbreaking functionality.
“With the launch of the EASTON Power Sensor, we’re excited to offer the marketplace an industry leading baseball and softball solution that leverages Easton’s extensive swing analysis knowledge and expertise,” said Roger Weingarth, President and COO of Blast Motion. “This release accelerates our ability to put game changing technology in the hands of players at all levels.”
Availability & Pricing
The EASTON Power Sensor is now available for $149.95 and ships with precision swing motion sensor, the bat attachment, wireless charger, and charging cable. The EASTON Power Sensor can be purchased online at www.EASTON.com/power-sensor or www.blastmotion.com/products/baseball/ as well as authorized sporting goods and consumer electronic locations throughout the U.S. and Canada.
About Easton
Easton is a leading manufacturer of baseball and softball equipment and has the most iconic brand in these sports. Headquartered in Van Nuys, Calif., the company manufactures bats, apparel, bags, helmets, catcher’s equipment and related accessories. The company’s commitment to innovation and game-changing technologies, such as introducing the industry’s first true aluminum bat, drove its growth to the No. 1 position in North America, including the No. 1 bat of choice by players in the College World Series of Omaha®, Women’s College World Series® and Little League Baseball® World Series. Performance Sports Group Ltd., the parent company of Easton, is a publicly-traded company on the New York Stock Exchange and the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names. Performance Sports Group is a member of the Russell 2000 and 3000 Indexes, as well as the S&P/Toronto Stock Exchange Composite Index. For more information, visit Easton’s website at www.EASTON.com.
About Blast Motion
Based in Carlsbad, California, Blast Motion is defining the future of personalized motion capture technology. By seamlessly identifying and integrating real-time motion metrics with video highlights, Blast Motion innovations create a contextually rich user experience that enhances the way people capture, share and compare life’s actions. For additional information about Blast Motion, please visit www.blastmotion.com
Media Contact
Easton
Tory Mazzola
Sr. Manager, Corporate Communications
Performance Sports Group
Phone: 603-430-2111
Email: media@performancesportsgroup.com
Blast Motion
Patrick Gevas
Phone: (305) 347-1787 Ext. 303
Email: patrick.g@greenroomsocial.com